Why “Shorter the approach, longer the reach” is the mantra of copywriting?

Copywriting as the term suggests is the art of producing, advertising and gaining out of little. Be it a newspaper-advertisement or a massive downtown banner, copywriting can be found anywhere. It’s the noticing part that makes Copywriting so intriguing. 10 or less. Yes that is the world-famous mantra when it comes to getting noticed, being […]

Exploring the need for 360 degree digital marketing in this age

The Internet is a whole new realm where the planet exists in a different way. It has been a part of our lives for the past two decades and now it seems like we are a part of it considering that not a day goes by where we don’t step out of this realm. Our […]